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The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name
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Marks of Excellece sale embellished with abstract painting techniqueMarks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its