That's the GotBaseballCards guarantee
#11 In relation to the video games it makes sense that both of them appeared in the base set first - in both Scarlet and Violet, before the player gets to go to Area Zero, there's a Paradox Pokemon "loose" in the present day world wreaking havoc and the player has a quest mission to stop the pokemon - and recognizes that "they look like Donphan, but something's different"
This states that the RC is responsible to manage the format in such a way as to "encourage positive, communal experiences where people can bond over the shared experience of gaming" and "help players communicate their preferences and arrive at a shared set of expectations"
Whereas all the Japanese cards feature holofoil borders, only English cards from the Scarlet & Violet era have them -- matching how the cards were originally printed in English
It's good set bait in addition to revival, but
There seems to be something universal in sharing news through the format of something you love