The Star Wars TCG is decades old and has a strong fanbase, and like all other card games, it has roots in MTG -- the first-ever TCG
Sometimes you need to get rid of a creature permanently, and unless the creature in question is a commander, nothing is quite as permanent as exile
Even in the late-game, it's useful as then you can get the more impactful Lessons that cost more mana so you can cast them as soon as you add them
All manner of mass pump spell make a great Naya finisher
Thank god this card doesnt see much play in Modern because of its color restrictions
(Hilariously, cognitive dissonance will likely enable many players to ignore the drop in their collection value as they happily run out to scoop up cheaper staples.) From the speculators perspective, this paradigm shift towards accessibility suggests that holding Modern staples for more than a few years after release is going to be a very risky game