We all love the card advantage of cycling, embalm is like giving your creatures flashback, the -1/-1 counters approach is an interesting take on this concept, and exert is interesting and challenging to decide when to use
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If an effect tries to "blink" a face-down instant or sorcery cardthat is, exile it and then return it to the battlefieldthe card is exiled and remains in exile
Burn likes creatures like Monastery Swiftspear, Guttersnipe, or Thermo-Alchemist given the non-creature nature of regular burn spells, though some of these types of creatures also fit into dedicated aggro decks
It shows versatility by being able to act as a defensive removal piece or an aggressive burn spell, and it fits into just about any red-based deck in formats that allow it