Card advantage wins games, and it is almost always the best possible top deck turn 1 or turn 50
Exiling a card permanently is an extremely decisive form of removal, making it very hard to access the card again in that game even with reanimation abilities
So, it wasn't long until designers started looking for more targeted (pun intended) approaches to the challenge
Flabb: Sun & Moon - Forbidden Light and Marshadow: Shining Legends Both Flabb and Marshadow were part of the Chip-Chip Ice Axe banning to get rid of 'hand attack' decks
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In Commander, the latter aspect is by far the most relevant, earning Ranger-Captain a slot in many cEDH lists as an efficient way to protect combo turns