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This is because like you say, theyre relatively cheap

So putting bright, interesting young people in contact with people there I think can help them out, he says

The first is that WotC put a lot of support behind Arena to reach a broad audience, and part of that is more MTGA-exclusive content including consistent ranked matches, best-of-one and best-of-three events

It turned already-rare Pokemon like Ho-Oh and Charizard (xref) into bonafide goldmines

Naturia Beast is so strong that it is always relevant in the competitive scene: a few competitive players always ask Konami to ban it, but it isn't in their plans, apparently

Ice-Type Pokmon Grass, Ground, Flying, and Dragon are among the most notable types in the game, and Ice is super effective against all these, making Ice quite a valuable type to have in any lineup, and Ice is the most accessible counter to Dragons