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There were a lot of factors: figuring out what people wanted out of a D&D set, how to fit that into competitive play environments, and how to capture the essence of everything on the cards
Many of these gorgeous Pokmon TCG: Stellar Crown cards had already been seen before as they were released in Japan, but some others are seeing their prices rise in Western markets
A deck that dominates today might be obsolete tomorrow, creating a fresh puzzle for players to solve with each new release
I always wondered, though, what a clone effect in that Ally archetype might have looked like if it was a little less narrow but still played in that space
Lots of the best control cards are in white or blue, with black also having control in the form of removal and discard