The real problem here isn't so much collectibility as it is the cards' impact on the game
Starter Kit decks are usually pretty basic to help teach players the basics of Magic
Where Did God Packs Come From
Sure, if you lose the flip, you're basically down a permanent, but you can circumvent that a bit by weaving this into a deck that actively wants to sacrifice permanents
I also think that people feel strongly that this is a skill and that the reason that theyve paid for this is because they believe that these companies will do a better job. Graham has been up front that he cant offer an increase in card value like the other big companies, so evidently people are angry about more than just money (though they are, undoubtedly, angry about that too)
In addition, the clean presentation highlights character detail and balance