Not only does it stop Goad messing with you, it also gives you card advantage, can be searched by Recruiter of the Guard, and triggers all sorts of mana value/power 2 or less things
And, furthermore, it could deter Wizards from trying to print playable modal land cards or they would just stop using this kind of design altogether
Its especially risky against aggressive decks, but depending on the state of the format, its often very good
In terms of artifacts, equipment is the name of the game
For example, one of the most common errors I see when building a tribal deck is to simply not have enough creatures
We were adding a lot of new cards to collect with the Booster Fun initiative (see here if you don't know what I'm talking about) and wanted to make a booster that helped the collector have an easier time collecting all those hard-to-get cards