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ztnoob #1 Kieran and Gwynn fan ztnoob #1 Kieran and Gwynn fan #7 Our hoenn set at last Prob cooking up some deck ideas for this
When it comes to creatures, spells, and land, Wizards has years of experience and data to figure out what the right baseline power level is, and as we just talked about, they tend to aim far enough to the "safe" side that even if they miss, the result is a very good card (like Collected Company), rather than a ban-worthy monster
Compared to most other attempts at free designs in Magic history, the X-cost caveat is an absolute masterstroke, adding an important wrinkle for deck builders which still leads to usefulness both in fair decks and less fair ones
After all, it is a lot better to take a first pick and move out of the color early, having the first pick "wasted" but the rest of your draft salvaged, than to clutch onto it with every fiber of your being and get to play your card, but end up with a weak deck
Alternately, some are just over-the-top powerful