Freeze effects force characters to exert leaving them open to a challenge
That means you could do an entire draft and not see the same card twice
Cube applications aside, if you're able to make it to even one combat step, this is nine power over two bodies, one of which has menace, lifelink, and haste
It may be exciting if you draw a rare card like Sephiroth, Fabled SOLDIER, but if it's your only good card that uses black mana, you may not want to build a deck around it
In such scenarios, Emet-Selch can come down as a kind of finisher, essentially drawing you 14 cards once it flips over
While its next two chapters place a +1/+1 counter on two target creatures and gain two life arent wildly powerful, they still provide you ample value for the low, low price of