I believe Roon started with a lot of momentum, occupying a space between the aggro decks of the time lead by Rafiq of the Many and the group hug decks Phelddagrif was so well known for
It doesn't trigger twice from fetch lands, meaning it only triggers once a turn, making it less useful, but despite that, this is a 3 mana 4 power creature, so offensive decks might like it along with the additional stuff you get from dungeons
Siren's Ruse can double up on a strong enters trigger
The Tabernacle at Pendrell Vale You saw my reasons above
Believe me, I'd love and excuse to build a Squirrel deck and this isn't it
Nowadays Soul-Guide Lantern is its direct competitor, but for the reasons above people still prefer to play Relic of Progenitus