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but powerful enough to provide serious
softening and protecting color-treated hair
Massage into a rich lather and rinse completely
adding depth and dimension for prism-like shine
*results observed on bleached hair tress with hard water buildup after 4-minute application of chelating complex Clinically proven to significantly reduce discoloration from copper and chlorine exposure**
JOICO Inner Joi Strengthen Shampoo Top Picks but powerful enough to provideWhat It Is This compassionate cleanser fortifies tired strands with powerful coconut and abyssinian oils, preventing breakage, amping up softness, shine, and bounce. With 90% naturally derived, vegan ingredients and sustainable packaging, it makes a world of difference. What It Does The Strengthen collection is formulated with the power of coconut and abyssinian oils environmentally friendly superfood antioxidants, specifically designed to repair