Strategic Risk Taking * How Can 'Sustainability' Affect

* How Can 'Sustainability' Affect Decision Making Within Businesses

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Strategic Risk Taking * How Can 'Sustainability' AffectFront Flap in Business and Investing, Risk Has Traditionally Been Viewed Negatively Investors and Companies Can Lose Money Due to Risk and Therefore We Typically Penalize Companies for Taking Risks. That's Why Most Books on Risk Management Focus Strictly on Hedging or Mitigating Risk. but the Enterprise's Relationship With Risk Should Be Far More Nuanced. Great Companies Become Great Because They Seek Out and Exploit Intelligent Risks, Not Because