designed to transform unruly
tousled tresses - results in perfectly-imperfect tousled locks
nourish and strengthen hair
Enriched with glycine and Wella’s Metal Purifier Technology
A must have for healthier looking ends and beautifully finished hair
Wella EIMI Rugged Texture nutricurls designed to transform unrulyWella EIMI Rugged Texture Matte Paste Strong Definition, Rugged Finish Elevate your style with Rugged Texture, a powerful matte paste from Wellas EIMI Texture line designed to deliver rugged, defined, textured looks with confidence. With a strong Level 3 hold and zero shine, this paste shapes and sculpts hair while keeping it natural, matte, and full of character. Fortified with texture enhancing waxes and polymers, plus conditioning panthenol, it