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Case: plated
The floppy flippy watch which everybody knows
The case designs for the 90s were more dynamic
sized more as a unisex watch
the brushed grey dial is subtle
Exaequo Softwatch “Dali” 3rd Series Black Gilt (circa 1990s) NV Case: platedWHY WE CURATED IT: At first glance this seems like a Cartier Crash alternative, but its really its own thing with its own origin story, earning a cult following and becoming a bit of a cultural phenomenon. First launched in 1990 by Swiss brand Exaequo, it was a nod to the soft melting clocks in Salvador Dalis paintings. As the iterations progressed, the brand got bolder and printed Dalis signature on the dial, which was both the companys downfall and
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