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This Fourth Edition of Strategic Marketing Has Been Revised and Updated to Include the Latest Trends and Examples in Business
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Cima Official Learning System Enterprise Operations This Fourth Edition of Strategic"Cima Official Learning Systems" Are the Only Textbooks Recommended by Cima As Core Reading. Written by the Cima Examiners, Markers and Lecturers, They Specifically Prepare Students to Pass the Cima Exams First Time. Fully Updated to Reflect the 2010 Syllabus, They Are Crammed With Features to Reinforce Learning, Including Step by Step Coverage Directly Linked to Cima's Learning Outcomes; Fully Revised Examples and Case Studies; Extensive Question