The 7 Secrets of Creative Radio Advertising • Prepare for the changing

• Prepare for the changing structure of organisations

How to use her model and toolkit to plan

as well as others’

Even if 6 of them aren’t actually Secrets

This fully updated third edition also covers ‘virtual’ assessments using video conferencing tools and how to deal with fluctuating mental capacity

The 7 Secrets of Creative Radio Advertising • Prepare for the changingWhy you should read this book: because its full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertzs 40 years beyond all reason passion for radio advertising. Including links to 25 of the best radio spots youve ever heard. Because in todays visual digital online mobile social media branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And