(I had 97 percent of the data from the original run within a month of the dress release and could have published right then and there.) This brings me to the final reason why the dress is important: Its been over two years since the dress, but this paper and another one that just came out represent the first truly rigorous studies on the dress effect
One way we have gone above and beyond with this dress is by applying linen tape to the bottom of the hem, which reinforces it and makes sure it sits correctly
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The faux linen fabric keeps things feeling relaxed and easy, making it a natural fit for summer days out, rooftop lunches, garden parties, or a city break where you need one dress that carries you through the day