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Swift has swapped her classic red lipstick for a terracotta color, and the announcement videos overlay text was in a bright, traffic-cone-like shade

Here are some reasons why you should consider adding a neon purple dress to your collection: Versatile Styling: Pair it with sneakers for a laid-back look or dress it up with heels for a night out

Rihanna turned up the heat at her brand Fenty Beautys pop-up shop in Shanghais Photography Museum this week in a stunning scarlet gown with a high neck and a flirtatious thigh-high slit