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After decades of one-of-a-kind wear-once mentality across the wedding industry, it seems both brides and designers are ready to embrace the versatility and wearability of bridalwear

All say they come from families where mothers, aunts or elders enthusiastically passed on sewing, quilting, beading and other artisanal skills

The Bride and Groom is your go-to bridal shop near you, offering an exquisite selection of designer gowns for every style and budget

I wasnt aware of that until we started to do press, but it makes sense, she said

Well-made pieces justify higher investment through repeated wear

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