They give you removal and interaction without cutting into your dork count
The original modern Umbreon chase card might have been slightly jealous of the new Sunbreon card from Prismatic Evolutions briefly out-pricing it at $1,600, so it did the only sensible thing and added a few hundred dollars to its price tag
Kind of like a drop rate, except instead of killing a monster in a video game and picking up loot, you open a digital pack of cards in a simulated card game
In a later place on the page, Pauper and 1v1 Commander are listed as well
For $17.99 you get a printed card on professional card stock, a free magnetic case, and free shipping to your door in 23 days
This would be completely innocent and above board, of course, but suddenly the MTG community is plunged into theories that the packs were rigged to make sure a high-profile person gets the card for maximum brand impact, and the validity of the pull is called into question