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"James Bidgood: Rare & Undiscovered
Santa Monica Beach was no exception to this rule
athletic young men and Bruce of Los Angeles' cavorting models
The photograph serves as a testament to the evolving cultural landscape
" Physique Pictorial 62 (Autumn 2022): 82–89
Physique Pictorial V12N01 [July 1962] v57 "James Bidgood: Rare & UndiscoveredThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect
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