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but emerging brands such as Serves and Sporty & Rich have taken it in a trendier direction with more street style appeal

Key Differentiators Length: Gowns are long and flowing, while cocktail dresses are shorter and flirtier

Despite checking various high-end stores in NJ for Lillian West dresses, none matched the selection at Adrienne's

From the breathable mesh of the Bruno Marc KnitFlex to the premium leather of the Florsheim Heist, theres something for everyone

Very demure

According to the site, US label Ralisation Par which boasts fans including Emily Ratajkowski, Bella Hadid, Jenna Dewan, Kaia Gerber and Margot Robbie is one to invest in