While some companies, like the rental marketplace Flip, have actively produced memes as part of their marketing, others have simply left the door ajar to content creators, like the hard seltzer company White Claw, which has successfully traded off its internet irony
Make Up Rites During the era, there was an increased use of makeup and it was fashionable to perform the rites of makeup in public
This elegant off-the-shoulder prom dress features a flattering A-line silhouette and intricate lace appliques, perfect for making a statement at your prom or any formal event
North Shore Exchange, 372 Hazel Ave., Glencoe, 847-835-0026 The shop, which donates all proceeds to charity and which readers named Make It Betters best resale shop of 2015, doesnt accept a lot of evening wear, says manager Missy Brownson
Prioritize the Neckline Necklines guide the eye and open up the upper body
in a heavier weave it holds structure